Monday, December 20, 2010
Last week I came up with the idea of purchasing magazine subscriptions for a few friends and close family members for Christmas. I liked the idea of giving an affordable gift that they would receive all year long. My only problem was choosing which magazines to subscribe to. Most subscriptions can be purchased online (making it an easy gift to give for those long distance relatives), but to get some initial ideas I headed to a local bookstore to browse through their wide selection of publications.
There were so many options at my finger tips – especially for the fashion lover or teenager in my life. Part of me started to wonder how some of these magazines are able to make a profit considering the endless options to choose from. How can you tell one magazine apart from the other, since they all seem to offer the same regurgitated information? After purchasing a grab-bag of monthly issues, which will hopefully satisfy the recipients and cater to their unique interests, I began to think of how saturated the industry is. Would a new publication even be noticed amongst the hordes of already popular issues on the stand? What kind of market share would they get?
Forever the optimist, I do believe that if your long term goal is to launch your own publication (which mine is), don’t get discouraged but keep in mind that you need to have a “unique selling proposition” (USP) – a new angle or concept that is difficult to duplicate so that you can successfully penetrate the market, and reach out to potential investors. This isn’t easy to come by, and takes some serious business planning, market research and creative ingenuity.
For more information on creating your own unique selling proposition so that your cover or on-line publication will catch the attention of potential subscribers I highly recommend taking some marketing or entrepreneurship courses, searching the web and talking to friends and family about your ideas. What would make your target market choose your publication over all the others? Why is your magazine so special (besides the fact that you’ve slaved over it for the past month, creating the perfect edition)? One website that I noticed was http://www.interactivemarketinginc.com/unique-selling-proposition.html – I felt that I got a really good overview of what a USP is and I enjoyed their excellent examples. They’re also certainly not the only website out there: as soon as I searched Google for some information, my screen was flooded with an endless stream of websites dedicated to the topic.
So, to all you entrepreneurs in the publishing industry, don’t become disheartened the next time you walk past a newsstand. I hold firm that it is possible to create a compelling USP, and look forward to seeing some new, original covers adoring local magazine stands – and potentially someday my own.
Wednesday, December 15, 2010
This marks a significant achievement in Edmonton’s 10-year cultural plan, The Art of Living, which aimed to increase the size and profile of the book prize, making it comparable with other major city book prizes. You can access the The Art of Living by visiting the publication section of the Edmonton Arts Council’s website (www.edmontonarts.ca).
For more details, visit:http://www.albertamagazines.com/news_and_events/news.php#EdmPrize
Tuesday, December 14, 2010
MagaScene: Story Slam, Mag Redesign & Social Media seminars, 20% off Promo + more Events, News & Jobs (Issue 78/Dec 2010)
Hope You Like Slammin' Too
Q&A Reveals the Art of Story Slamming
20% off Subscriptions AMPA Holiday Promotion
I Heart Alberta Arts & Lit Check Out the New Webpage
Alberta Views Website Redesigned
Edmonton Story Slam December 15 & January 19
The Art of Redesign January 19
Social Media Fundamentals January 26 & 27
Edmonton Story SLAM OFF February 16
National Magazine Awards deadline January 14
Alberta Literary Awards deadline December 31
Oilweek's Class of Rising Stars deadline December 31
FreeFall Prose and Poetry Contest deadline December 31
Editorial Intern, Where Calgary
Monday, December 13, 2010
AMPA Communications & Programs Coordinator
Friday, December 10, 2010
by Andrea Cubala
It’s no mystery that readers feel a strong connection to their favourite magazines. To keep this bond strong, it is important that readers be provided the opportunity to access magazines easily and conveniently. A Magazines Canada podcast, on the topic of reaching readers, describes a part of the reader-magazine connection: “Consumers access magazines on their own terms. They read their magazines when they’re ready. They read their magazines when—and where—they want to.” To learn more, watch their informative video.
In our web-driven society, the opportunities for magazines to enhance their accessibility are sky-high, and publishers truly are reaching. Just take a look around (on the internet, of course). How many magazine websites are under construction, or have even gone fully digital? Alberta Views is the perfect example of this new trend.
Recently, Alberta Views restructured its website to a digital-friendly version. With much more of its content now online, the multi-award winning magazine is hoping to increase its readers’ involvement. New and exciting features include a blog, a digital preview of the latest issue, a “Meet the Minister” page, and a “Brews & Views” section to keep up with the latest happenings. Each of the ten issues (per year) focuses on the social, political, and artistic views of Albertans. So if you’re an Albertan and you’re itching to contribute your views—whether they’re feature stories, book reviews, photos, or contest submissions—don’t hesitate. See the contributor’s guidelines and get involved!
To learn more about Alberta Views magazine, in the convenience of your own home (or anywhere, really), visit http://www.albertaviews.ab.ca
Avoid the long line-ups, save those precious dollars, and cross a few off the list early this year. Take advantage of our holiday promotion and receive 20% off your subscription to any of our member magazines.
It's easy. Scroll through our listing of member magazines - there's sure to be a publication that's the perfect match for your loved ones. Simply "click here to subscribe," and don't forget the promotion code Holiday2010. Et voila - your shopping is done!
For all of your hard work, we'll even send you a special little gift to keep for yourself. These cheeky and cheerful handmade magnets from Calgary artist Paul Abrey are our gift to you:
Wednesday, December 8, 2010
There are a handful of longtime AMPA member magazines which we fondly refer to as our "arts/lits". These are literary and visual arts magazines, typically published in a press-run of around 500 copies per issue, lovingly and arduously assembled by a predominantly volunteer-based team. In other words, magazines published by people with a love for words who work their butts off to share those words with you!
In an effort to help promote their hard work (and this is just the first step) we've launched an Arts & Literary Promotion -- postcards and a website to start spreading the word about these unique and diverse magazines produced here in Alberta. At www.albertamagazines.com/artslit you'll find descriptions and distribution details for five magazines: dandelion, filling Station, FreeFall, Other Voices and Prairie Journal.
Better yet, subscribe to any of these five magazines at www.albertamagazines.com/artslit, enter the discount code "artslit" and receive 30% off your one year subscription! Plus, we reimburse the full subscription price to the magazine, so they don't lose a penny while you save.
Basically what we're saying is that Alberta offers some of Canada's most innovative arts & literary magazines. Each offers a unique perspective, from eloquent inspirational to edgy experimental. Share in their passion for the creative. Explore Alberta's arts and literary magazines: www.albertamagazines.com/artslit
Wednesday, December 1, 2010
A recent post from FOLIO that I found interesting:
"Ten Years In, How Satisfied Are Publishers with Digital Magazines?"
By Matt Kinsman