“We’re trying to one-up Google.” You know you’re in the big leagues when you aim to have your own web reputation ranking tool contend with the leading search engine. That was one of several ambitions outlined by Wired.com editor-in-chief Evan Hansen in a 2008 interview with Foliomag.com.
It certainly didn’t hurt to think big, with 2009 proving to be a landmark year for the website. It had emerged stronger than ever from the merger of three years prior, which saw Conde Nast acquire Wired.com from Lycos and re-unite the site with their magazine counterpart Wired.
There were also awards accolades aplenty for Wired.com in 2009: winners of the prestigious title of Best Magazine Website from both the MPA (The Association of Magazine Media) and AdWeek; honoured for their experiments in user-generated reporting methods by the Knight-Batten Awards for Innovations in Journalism; and recognized as a Finalist for Best Interactive Feature from ASME (American Society of Magazine Editors).
In other words Hansen, the man behind Wired.com for the past six years, knows a thing or two about successful online publishing.
That's why the Alberta Magazine Publishers Association decided to bring him to Calgary, as part of the Joint Marketing Initiative lecture series, in partnership with the Calgary Chapter of the Canadian Marketing Association, Digital Alberta, and the Marketing Research and Intelligence Association. Hansen will speak at the Publishing in the Digital Age luncheon event June 21st at Hotel Arts in Calgary.
[updated: This event is SOLD OUT!!!]
--- Rebecca Lesser
AMPA Communications & Programs Coordinator
AMPA Communications & Programs Coordinator
